RSS FeedApollo Munich's 'Uncomplicated' claim: too simple? | India General ...
Do they make Health Insurance uncomplicated? Recently, Bharti Axa General Insurance took a similar stance – attempting to re-position competitive offers as insensitive towards the consumer and Bharti Axa as the one that takes the stress out of insurance . They outlined the promise of ‘cashless facility’ and ‘no medical checkups upto 55 years of age’ as the justification for the claim. Such promises (in fact similar promises) get a mention in the press ad. Yet the simplicity and starkness of the print ad execution makes it work.
Does the same idea & personality get transferred on to the other touch points? Can’t say from the website since it is not ready yet. I would imagine the financial services segment relies heavily on information from the company website, online reviews and blog posts to form an opinion and make the final decision on purchase. The website (designed by Quasar ) only points to the old website of Apollo DKV , which naturally has no reference to the new claim.
The TVC is slick, well executed (India’s first locally produced installation-art based film, say the YouTube blurb) but again – only offers claims: let’s take the fear out of faces, jargon out of words, bitter out of medicine and the trouble out of treatment. And the shiny-happy people kind of treatment is very different from the no-nonsense, business like competitive stance of the print ad.
Apollo Health Insurance- News
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IRDA sets up forum to promote health insurance Moneylife Personal Finance site and magazine table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFj4gowbIZJsQtltDIqEKAMyuXBiAamp;url=http://www.moneylife.in/article/irda-sets-up-forum-to-promote-health-insurance/23412.htmlbIRDA sets up forum to promote bhealth insurance/b/b/abr /font size=-1bfont color=#6f6f6fMoneylife Personal Finance site and magazine/font/b/fontbr /font size=-1New Delhi: Sectoral regulator Insurance Regulatory and Development Authority of India (IRDA) on Thursday set up a forum that would eventually become a self-regulatory organisation, in order to help promote bhealth insurance/b, reports PTI./fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dzMS-YzKaPT59gMamp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table |
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Coming back stronger Hindustan Times table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFnl-eihOfXbBhTwasE6VneP3BzXgamp;url=http://www.hindustantimes.com/Entertainment/Wellness/Coming-back-stronger/Article1-806406.aspximg src=//nt1.ggpht.com/news/tbn/feePMb9OMpd_jM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Hindustan Times/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFnl-eihOfXbBhTwasE6VneP3BzXgamp;url=http://www.hindustantimes.com/Entertainment/Wellness/Coming-back-stronger/Article1-806406.aspxbComing back stronger/b/abr /font size=-1bfont color=#6f6f6fHindustan Times/font/b/fontbr /font size=-1b/b a surgical oncologist at bApollo/b Hospitals. quot;bHealth insurance/b is the only answer, though it does not cover all aspects of treatment, such as palliative care,quot; says Dr Kaul, who founded the Breast Cancer Patients Benefit Foundation to screen and b/b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d3qnr2nz5yNSB3Mamp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table |
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Optima Restore: A unique health plan from Apollo Munich Moneycontrol.com table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE0uUziaaxYs28T_diD7btDY5PdTwamp;url=http://www.moneycontrol.com/news/brickwork-research/optima-restore-a-unique-health-planapollo-munich_652798.htmlimg src=//nt3.ggpht.com/news/tbn/Z7hv3u-gV7Kw9M/6.jpg alt= border=1 width=80 height=80 /br /font size=-2Moneycontrol.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE0uUziaaxYs28T_diD7btDY5PdTwamp;url=http://www.moneycontrol.com/news/brickwork-research/optima-restore-a-unique-health-planapollo-munich_652798.htmlbOptima Restore: A unique bhealth plan/b from bApollo/b Munich/b/abr /font size=-1bfont color=#6f6f6fMoneycontrol.com/font/b/fontbr /font size=-1bApollo/b Munich bHealth Insurance/b has recently launched a unique health/mediclaim plan with Restore benefit. This restore benefit will automatically reinstate the basic sum assured in case it is exhausted during the policy term. The benefit to restore the b/b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdnTRuE239gYByTx-AsMiwFlf4gwamp;url=http://economictimes.indiatimes.com/personal-finance/insurance/insurance-news/apollo-munich-launches-optima-restore/articleshow/11532029.cmsbApollo/b Munich launches Optima Restore/afont size=-1 color=#6f6f6fnobrEconomic Times/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d5eNEqiM6p84lPMA5Oizn7oEFzPaMamp;ned=usnobrball 3 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table |
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Apollo Munichs health plan works beyond limit mydigitalfc.com table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHLEu4av2Feg_Czra-ZsTL4mtpn0Qamp;url=http://www.mydigitalfc.com/insurance/apollo-munich%25E2%2580%2599s-health-plan-works-beyond-limit-169bbApollo/b Munich#39;s bhealth plan/b works beyond limit/b/abr /font size=-1bfont color=#6f6f6fmydigitalfc.com/font/b/fontbr /font size=-1By Falaknaaz Syed Jan 15 2012 , Mumbai Keeping in mind the propensity of Indians for being underinsured, and the country having one of the highest ratios of privately paid for health services, bApollo/b Munich bHealth Insurance/b has launched a new mediclaim b/b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dacE3N0ISsTKtVMamp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table |
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Apollo Munich eyes 59 pc jump in premium at Rs 450-cr Economic Times table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE_p14uPpO42PkF2HwJuyb4bxQw6Qamp;url=http://economictimes.indiatimes.com/personal-finance/insurance/insurance-news/apollo-munich-eyes-59-pc-jump-in-premium-at-rs-450-cr/articleshow/11450530.cmsbbApollo/b Munich eyes 59 pc jump in premium at Rs 450-cr/b/abr /font size=-1bfont color=#6f6f6fEconomic Times/font/b/fontbr /font size=-1MUMBAI: Private sector bhealth insurance/b company bApollo/b Munich bHealth Insurance/b is hopeful of around 59 percent rise in its premium collection to Rs 450 crore in the current financial year, a top company official said. The health insurer had a gross b/b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFdO2URim38Ap0GslL5aOgMB8t24Qamp;url=http://www.thehindubusinessline.com/industry-and-economy/banking/article2793333.ece?homepage%3Dtrue%26ref%3Dwl_homebApollo/b Munich launches #39;Optima Restore#39;/afont size=-1 color=#6f6f6fnobrHindu Business Line/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHRJaFuxDlrCVBF6I7SLfXFLGAYJgamp;url=http://www.exchange4media.com/news/story.aspx?Section_id%3D3%26News_id%3D44952bApollo/b Munich to spend Rs 15-20 cr on Optima Restore/afont size=-1 color=#6f6f6fnobrexchange4media.com/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGazKCn_KmvlvFbM9GShKvf6l9DNAamp;url=http://www.business-standard.com/india/news/age-barrier-for-health-policies-may-go/461515/Age barrier for bhealth/b policies may go/afont size=-1 color=#6f6f6fnobrBusiness Standard/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNE0VVUnI9yM7VwyZCro3zqYZtrnQgamp;url=http://www.moneyguruindia.com/article.php?cid%3D2872%26id%3D1nobrMoneyGuru India/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dC_q_Q8vAFbtqQMF-jTcd366JjxeMamp;ned=usnobrball 11 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table |